With opinion polls still showing the two main contenders for the London Mayoralty in a close race, the last thing needed by the campaign of occasional Mayor Alexander Boris de Pfeffel Johnson today was the kind of gaffe that would alienate those Daily Mail reading voters who inhabit the outer ring of the fabled London “doughnut”, from where much of Bozza’s 2008 edge came.
[UPDATE 1 May 1030 hours: the potential negative effect for Bozza and his pals was always going to be minimised, providing his wee swearie could be kept out of the Daily Mail. But, sadly for the Tories, the legendarily foul mouthed Paul Dacre has clearly decreed that anyone using the F-word in public, rather than at his paper's editorial conferences, should not get off without suitable admonishment.
So "Boris in foul-mouthed rant at TV interviewer" is the headline that all those good outer London Mail readers will read over their tea and toast today. The frankly Ron Hopeful angle, throwing in "'Every time Boris swears he gains three points in the poll' a No 10 source said" - probably contributed by a suitably grovelling Tory supporter like the odious Quentin Letts (let's not) - will not lighten their mood.
Those readers will know what Bozza said - the number of asterisks having been carefully and correctly chosen - and it could make a difference]