In September, the daily circulation of the Murdoch Sun was down almost 9% on the previous year, and hovered just above the all-important 1.5 million mark. By now, at that rate of decline, it may well have fallen below it. Print journalism is in serious decline, and what is worse, those buying the Super Soaraway Currant Bun increasingly take no notice of its exhortations, as last June’s General Election demonstrated.
Having trouble finding that P45, Tone?
So it was that a paper screaming at its readers to back the Tories saw 30% of the ones who voted backing Labour, with fewer than half the total bothering to vote at all. Now has come yet worse news: as Press Gazette has noted, a recent survey shows the Sun at the very bottom of the league for impartiality, accuracy and trust (at the other end of the scale was the hated BBC, the kind of hint the Murdoch goons find hard to take).
Impartiality - bottom of the class
It gets worse: the survey not only included broadcasters - with BBC News, ITV News and Channel 4 News coming out ahead of Sky News, in which the Murdoch mafiosi have a 39% stake - but also social media providers. And yes, the Sun comes out behind Twitter and Facebook, as well as being way behind sites like Google News, Yahoo News and MSN News. Behind BuzzFeed and Vice. Rock bottom.
Accuracy - bottom of the class
And when the survey asked which source they were “most likely to turn to” for news they could “trust the most”, the Sun did not even register. The BBC scored a whopping 57%, while the only newspaper to break 1% was the Guardian on 4%. Even Facebook got a mention on that part of the survey. And as “The survey was carried out between 27 January and 7 February this year”, those numbers may have got worse since then.
Trust - bottom of the class
After all, the Sun has been shipping sales, and most Labour supporters, even if they buy the rag, are most unlikely to believe anything politics related that they read in it. Made-up stories about Jeremy Corbyn, like “COURT JEZTER”, which was demonstrated to be a pack of lies, have only served to alienate part of the paper’s core demographic. So what did the inmates of the Baby Shard bunker have to say in response?
Most trusted news source - not even on the board
They just did the usual “fingers in ears, la la la, I can’t hear you” routine: “The Sun remains Britain’s best-selling newspaper for a reason - because every week, millions of readers put their faith and trust in us. They know we’re on their side more than any other”. Yeah, right. Those “millions of readers” plural may not be so plural in future. The Sun is now losing money, after years of being the Murdochs’ cash cow. And there is more bad news.
There are more phone hacking claims coming down the track - so far, the Murdoch mafiosi have avoided court cases by paying off all the claimants before that stage - and allegations of other illegal practices, such as blagging and improper use of private investigators, are mounting up. And on top of that are the past exploits of “Fake Sheikh” Mazher Mahmood, which could end up costing the Murdochs and the cops dear.
No-one trusts the Sun. So don’t buy it.